Services
Internal Resources. Strategic Partnerships.
Digital Strategy and Brand Development Services
Kick Off Session
For each new client, we run an 8-hour in-person session that allows us to understand goals, core demographic, successes, pitfalls, current strategy, competitive analysis, and messaging. This will serve as the basis of our work. We also schedule breakout sessions with key stakeholders so everyone, from upper management to support staff, understand their role within the project and what the deliverables and benchmarks are.
Community acquisition
Growing the social media pages with a quality audience is a goal that most brands share. Through a paid acquisition campaign, we grow Facebook, Twitter, YouTube and Instagram followings with key demographics at below industry–standard CPA.
design and development
From small projects to complete website design, development, and construction, our team is well-versed in combining our client’s goals with best-in-class industry standards in user experience and functionality.
Content Strategy
Quality, engaging content is the backbone of any social media strategy. We work with the social media team internally and review and audit the current content. Based on this, JPO Digital helps plan all future content calendars, with an eye towards overarching brand goals, established deliverables and ROI.
influencer marketing
We have extensive experience brokering, planning, and executing influencer marketing partnerships. Should the client wish to explore this as an added promotional concept, we are prepared to help them find the right personal brands to share their message.
video
Animation, to custom shooting, to event coverage, and everything in between. Our internal team handles all aspects of a video campaign, including production, scripting, voiceover, and editing. We also have negotiated daily rates with 60+ videographers across the country for off-site productions.
Paid Media operations
We run all aspects of paid media to drive the client’s growth, sales or awareness goals. This includes asset curation, ad copy, targeting, testing, as-needed partner agency management, reporting, and real-time updates.
qualitative research
Using our network of influencers and industry professionals, we perform qualitative research campaigns for our clients. This candidly interviews the core demographic about the overall strategy, messaging, product, packaging, price, look, and what we could be doing better. Executed quarterly or as-needed.
Strategic partnerships
Using our network of strategic partnerships, we offer our clients access to a robust menu of complimentary services, including online reputation management, public relations, SEO, podcast production, new hire recruiting, and growth & culture workshops.